In 1931 the largest cinema in Wales was
opened in what was then Northampton
Lane , on the site where Oceana now stands,
awaiting demolition in the Kingsway.
Built in ornate Italian Renaissance style, the imposing Plaza Cinema was
designed by Cardiff
architect Howard Williams, and could seat 3,000 people. It was opened by Swansea ’s Mayor on 13th February
1931, with the first film shown being ‘The King of Jazz’, not Al Jolson in ‘The
Jazz Singer’ as is popularly believed.
The foyer and restaurant were
decorated with teak and walnut panels bearing Welsh insignia and motifs, with
chandeliers hanging from the ceiling. In
front of the box office a large marble slab bore the name ‘Plaza’, while in the
upstairs foyer the poem ‘The Women of Mumbles Head’ was inscribed on a metal
plaque. In front of the screen a
cathedral-like three-manual Christie organ could rise up from the floor for
concerts or to accompany silent films. The
orchestra lift was designed and installed by a Leicester
firm, while the furnishing of the lounge and restaurant was supplied locally by
the Ben Evans store. Seats in the
balcony cost from 2s 4d (almost an eighth of an old pound) to 1s 6d, but in the
auditorium prices ranged from 1s 3d down to 6d in the front stalls. For half the price of those cheapest seats you
could enjoy coffee and biscuits in the smart café while seated in wicker
furniture.
The Plaza could be hired for a
political rally, as in July 1934 when Dylan Thomas accompanied Bert Trick to
hear Oswald Mosley of the British Union
of Fascists. With his menacing
black-shirted supporters in attendance, Mosley gave an impassioned speech
before he overstepped his anti-Semitic sentiments in responding to a question
from Rev. Leon Atkin. The meeting descended
into uproar, with Mosley making a hasty exit as Communist sympathisers chaired
Leon Atkin from the building. A happier
occasion was a concert in February 1939, when Paul Robson made excellent use of
the superb acoustics in a concert.
In his short story ‘Old Garbo’,
Dylan Thomas drew on his brief career as a reporter, to mention his press card
gaining him free admittance to a film at the Plaza. During the 1940s the BBC used the cinema to
broadcast big band music to British forces abroad.
In 1953 the Plaza became the
first independent cinema in Britain
enabled to show films in CinemaScope with stereophonic sound, with the showing
of ‘The Robe’ starring Richard Burton. Part
of the cinema can be glimpsed in the 1962 Peter Sellers film ‘Only Two Can
Play’, based on the Kingsley Amis novel ‘That Uncertain Feeling’. While this was being filmed in Swansea , projectionist Ted
Hopkins of West Cross would show the rushes of each day’s filming to the
director in the Plaza. But the completed
film was screened at the Albert Hall Cinema in Craddock Street - nonetheless Ted Hopkins
crept in to see it there, as he did later with ‘The Inspector’, part of which
was also filmed locally.
Having survived aerial
bombardment during the Second World War with only minor damage, after 35 years
the Plaza Cinema closed in April 1965, finishing with a Peter Sellers comedy ‘A
Shot in the Dark’.
It was demolished to make way for
a new Odeon Cinema, which opened on 17th May 1967 with the Rogers
and Hammerstein musical ‘The Sound of Music’.
On the ground floor was Swansea ’s
first Tesco supermarket, with a Top Rank dance hall beneath. But the spread of television made it
increasingly difficult to sustain a large auditorium, so in 1982 the Odeon was
converted into a three-screen cinema, before finally closing in 1997.
Oceana night club could
accommodate 3,000 people, like the Plaza.
Currently it awaits demolition before new Council offices are built for staff
once the Civic Centre is vacated, leaving Cardiff
with the largest cinema in Wales .